50% AOV increase
Tamara reports up to 50% increase in average order value for merchants using its payment options.
50% AOV increase
Tamara reports up to 50% increase in average order value for merchants using its payment options.
20M+ customers
Tamara serves more than 20 million customers across the region.
87K+ merchants
Tamara enables transactions at more than 87,000 merchants.
Why add Tamara?
Attract
more shoppers
Offer flexible payments that help customers complete higher-value purchases.
Secure
checkout experience
Tamara uses fraud checks and real-time approvals to support safer transactions.
Increase
order value
Give customers a flexible way to pay, while supporting higher average order values.
Paid
upfront
You receive payment upfront while Tamara manages the customer’s installment plan.
Where Tamara works
eCommerce
Help customers complete purchases with interest-free payment options.
In-App Purchases
Let customers split payments directly inside your app.
Retail & Marketplaces
Support higher-value purchases by giving customers more payment flexibility.

Tamara payment details
Here’s a complete overview of Tamara’s capabilities and requirements.
Integration Options
Supported through Tap integration guidance
Start accepting Tamara payments
Add Tamara through Tap Payments and give customers another way to pay.
Frequently asked questions